The webcomic battlefield boils 2 Korean IT giants compete for the number 1 throne.

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limited
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The webcomic battlefield boils 2 Korean IT giants compete for the number 1 throne.

Bericht door limited » 05-06-2021 10:08

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Ever since Webcomics, which are comics created specifically for reading on websites or smartphones, appeared in South Korea in 2000 until today. This type of entertainment media has grown in popularity and leaps forward

According to the ดาวน์โหลด slotxo Korea Creative Content Agency, the webcomic market in South Korea has grown from 580 billion won in 2016 to 1 trillion won, or about 28 billion baht in 2019, as well as expanding its readership to the United States. and Japan as well

With this exponential growth and enormous value, two industry giants, Kakao and Naver, are fiercely competing for the No. 1 throne in the global webcomic market.

especially the acquisitions of service providers abroad To be a gateway to the Western market and English users

Recently, the "Nikkei Asia" news agency reported that both Cacao and Naver had invested money in the activities of webcomics operators in the United States and Canada.

Naver spent 600 million US dollars, or about 187 billion baht, to acquire "Wattpad", a webcomic service provider in Canada. And the deal is expected to close by the end of May this past year to increase the base of 90 million new users from English-speaking countries.

This movement was in the same direction as Cacao. that try to invade English-speaking users with acquisitions as well Cacao plans to acquire two webcomics operators in the United States, Tapas Media and Radish Media.

While the South Korean entertainment giant has not released exact user numbers, it estimates it is between 30-40 million accounts, mostly in South Korea and Japan. This is one reason why the company is trying to expand into the US market through acquisitions.

Not only two Korean giants, but US e-commerce giant Amazon is trying to develop its own webcomic platform as well.

In addition to finding an additional user base The webcomic giant is also expanding its content on hand to other formats such as animation and movies. Last year, Naver moved its Webtoon business unit to the United States. to promote its foray into television and cinema platforms

Importantly, both Naver and Cacao are also preparing to bring their webcomic businesses to raise funds on the US stock exchange.

According to the valuation of the two South Korean securities firms, the value is at least 1 trillion yen or about 284 billion baht.

The reason behind the webcomic trend is a format developed specifically for reading on the small screens of mobile devices like smartphones, such as top-down reading. It's all coloring pages. And it is easy to translate into other languages, unlike Japanese manga or western comics that are based on reading on a book and reading from right to left or left to right. according to the writing style of each language

In addition, Naver also has the advantage of allowing users to freely upload and publish their work on the platform in the same way as posting video clips on YouTube. Allows comic works on a variety of platforms. By the creators of more than 7 hundred thousand people, there are 2.3 thousand people who have been certified as professional painters. and receive a share of the revenue from the top readers

gabriella123
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Re: The webcomic battlefield boils 2 Korean IT giants compete for the number 1 throne.

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